PdP Project Portfolio

ABBdroid (2011-12)

ABB provides access to technology that helps the world minimize energy consumption and CO2 emissions. ABBdroid is dedicated to visualizing the benefits of ABB frequency converter technology. Marketing is at the core of ABBdroid by understanding how the customers make decisions. ABBdroid software is built on the Android platform to be used with modern mobile devices. We create value in helping ABB customers make environmentally friendly and energy efficient decisions. Our goal is to create a marketing tool that boosts ABB sales. We are building bridges between ABB and their customers.