PdP Project Portfolio

Be Careless (2011-12)

Have you ever spent your precious time looking for lost belongings? Be Careless, sponsored by Ericsson, set out to develop a tracking device for locating tagged and lost items. The concept and prototype was developed by 11 students with a wide variety of disciplines and cultural perspectives.

We want to create a new community which allows users to share and promote their personal belong- ings and also create a new kind of value to tagged products. Our universal tags allow you to tag nearly everything and our intuitive user interface is designed to help you organize and track your items effectively.

Sponsored by Ericsson