RAY, Finland’s Slot Machine Association, is an organization whose main purpose is to raise funds through gaming operations to promote Finnish health and welfare. RAY’s gaming operations are based on offering entertaining and exciting games and services in a responsible manner.
PLAYRAY project aims at targeting new customers and get especially the young adults interested in RAY’s games. PLAYRAY’s purpose is to create multichannel gaming concept for everyday life. We want to understand how, where and why people play games and how we could, in a sustainable and ethical manner, get more people interested in gaming and supporting Finnish welfare.