PdP Project Portfolio

Team Rapala (2018-19)

In order for a fisherman to be properly prepared for fishing in different environments, they have to carry dozens if not hundreds of lures with them everywhere. Even with a good selection of different shapes and colors, the lure will always be a compromise limited by its design.

To solve this we are developing a digital lure of which apparently can be altered on the fly. The ultimate lure will fit a wider range of environments and can be adjusted to even slightest changes in environmental conditions.

Sponsor: Rapala